Welcome to Fuel, our e-newsletter providing insightful information to some of Red Rocket’s design & marketing challenges.
Red Rocket’s work was recently seen on the mean streets of Toronto as we were retained to promote Esprit’s 5-Day Warehouse Sale at Exhibition Place - Canada's largest entertainment venues and home to the CNE. This effective multi-dimensional campaign featured a bold, easy-to-read creative direction with a strong call to action combined with an interesting mix of media.
One of the many marketing challenges facing organizations today is how to express a clear, concise and complete message that’s easily understood. Generating a positive response is even more difficult.
There’s always plenty of talk about colour here at the Red Rocket studios. This is especially true as we are decorating our homes and preparing for the arrival of the holiday season — a time when we can all get closer to family and friends to share in a little holiday cheer.
Retail branding is a highly specialized and challenging field. It takes the right combination of strategy and art direction to create a highly effective and memorable retail brand. The sheer number of logo applications (stationery, interior and exterior signage, apparel, etc.) makes for a challenging production assignment as well. In this case, the client came to Red Rocket with a dream, and more importantly, the passion, energy and drive to realize that dream.
Perry Boeker and Gil Binne, the principals at Red Rocket Creative,
are very pleased to announce that the key employees from the former branding start up, Kontent Creative Group Inc., are now integral members of the Red Rocket team.
The Tsleil-Waututh or “the People of the Inlet” are a Coast Salish people who live in a small community on the north shore of Burrard Inlet. As one of four proud Host First Nations at the 2010 Vancouver Olympic and Paralympic Winter Games, the Tsleil-Waututh (pronounced SLAY-wah-tooth) would soon be on a world stage, and wanted to present themselves there through a series of information pieces.