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Fuel eNewsletters

Welcome to Fuel, our e-newsletter providing insightful information to some of Red Rocket’s design & marketing challenges.
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2009 has been a difficult economic year for numerous industries and the reflex for many companies, come annual report season, is to cut back in an effort to save costs. Many attempt to create their annual report in-house. This results in producing a low-quality, difficult-to-read document. While the intention is to demonstrate fiscal restraint to their stakeholders, it often backfires.


Most of us the recognize the letters “CSA”—the Canadian Standards Association is renowned for their international work in developing standards for the protection of our health and safety. But did you know of their leadership in sustainable forestry? The CSA’s Sustainable Forest Management certification is the new standard in sustainable forest management – it’s a buyer’s assurance that CSA certified wood products have been sustainably grown and produced.


The Appia Group is responsible for some of our region’s most vibrant and sustainable communities. From Vancouver Island to the Lower Mainland and Whistler, they’ve built a reputation as a discerning developer with a focus on excellence. Their properties are renowned for their style, quality, enduring value, and above all, homeowner satisfaction.


The organizers for the BMO Vancouver Marathon established goals for 2009: to increase event participation and build awareness locally and internationally. To help accomplish these goals the event’s image needed a complete overhaul. Such a task requires savvy, understanding and creative talent.
Red Rocket was selected as the creative agency to reinvent the image of Canada’s largest marathon.


The British Columbia Alpine Ski Association (BC Alpine) is a highly visible sport organization with 38 ski clubs and more than 4,500 members located throughout the province. BC Alpine oversees the development of ski racing programs from “entry level” through to elite athlete development where BC’s best ski athletes compete for the attention of the Canadian Alpine Ski Team.


Metals and minerals from the ground… we pay very little attention to them, but if you stop and think about it, they are, truly the elements of life.