Red Rocket was always available to answer questions, provide suggestions and support, clarify ideas and guide us on decisions. The website is clean, modern, user-friendly, accessible, easy to maintain, and displays all of our services in a well-organized way. We are happy with the process and the results, and excited for any future projects that we could work together!
Back In Motion, a BC-based, full-service rehabilitation and employment services company, had outgrown their old website and brand. They came to Red Rocket Creative Strategies for a major overhaul, seeking a fresh and more professional image that better represented their growth and expanded services. For the website, the client’s needs included much improved functionality, easier updating and a more expansive layout to present new services and goals.
One of Back in Motion’s priorities was to let users know the company offered a diverse range of services that were available to just about anyone, services that would help people overcome barriers and reach their full employment potential.
Red Rocket began with a logo refresh, infusing more movement into the circle shape and shifting to a vibrant green colour. We then helped Back In Motion restructure the site’s architecture to make all content easier to find and understand. Landing pages, appearing prominently on the drop-down mega menus, ensured viewers recognized the many services, both old and new, that Back In Motion had to offer. Fresh imagery on the home page showed families “back in motion,” enjoying active, healthy lives. Both elements reinforced the company’s slogan: “Helping people Work. Helping people Live.” Active imagery was carried throughout the site.
We applied a specific colour scheme to each of the four primary service offerings. The identifying colours, which were added to bold feature blocks on the home page, helped orient visitors and also emphasized the variety of ways Back In Motion could help people get back on their feet and lead active lives.