Bassett & Walker International Inc (BWI) is a global leader in the procurement of agricultural commodities. They specialize in the international trade of proteins for use in the food and pharmaceutical processing industries. They define Canadian Innovation.
Engaging Red Rocket to design and produce their website BWI needed to showcase how they connect thousands of producers and processors across the globe. With short focused messaging and engaging people-based photography, the home page of the site showcases how BWI is built on strong long-term relationships, and the breadth of their international connections and expertise.
We designed and programmed an extensive six-language website. Allowing BWI to communicate their value-added proposition with an easy to use Content Management System (CMS), they are able to provide regularly-updated information to their global client base. Red Rocket coordinated the translation of much of the site into many languages and using the Drupal multi-language capabilities provided a site that ensures all users get the same experience and information.