The new website is literally light years ahead of where we started, in large part due to Red Rocket’s strategic thinking on how to re-invent the way we deliver content.
The BC Chamber of Commerce is British Columbia’s largest and most influential business association. As the voice of business in BC, the BC Chamber advocates for business-friendly public policy on behalf of more than 120 Chambers of Commerce and Boards of Trade and more than 36,000 businesses of all sizes, in all sectors of the economy, and in all regions of the province.
In recent years, the BC Chamber’s website had begun to lag behind the institution’s energy and direction. The website also needed upgrades to its navigation, structure and content. BC Chamber management approached Red Rocket Creative Strategies to design and build an entirely new website, one that would enhance the Chamber’s brand, meet a long list of communication and functional objectives and provide an easy-to-use content management system.
Our first step was to analyze the extensive amount of content and functions the website needed to support. With this background, we built a wireframe that optimized users’ most essential needs and also presented important information quickly and conveniently. Inset boxes featured timely story items to keep the information fresh, while custom-designed circular icons directed users to 12 key issues of most importance to BC’s business community.
Our design team then created an appearance and colour scheme that aligned with the BC Chamber logo and also the theme of British Columbia business. We chose a range of rich blues with a bright yellow highlight colour, then built a background that captured the idea of mountains, sky and water—what could be more British Columbia?
The result was a much more effective and attractive face to the business of BC, one that in the Chamber’s words was “light years ahead of where we started.”