The BCSA came to Red Rocket Creative Strategies to design a high quality, visually stunning e-brochure highlighting the importance of sport in BC and to acknowledge the BC government’s contribution in funding sport groups around the province.
The brochure was to be sent to members of the Legislative Assembly prior to the 2012 London Olympic Games and needed to call attention to the incredible journey an athlete makes moving from the BC Games to Olympic level competition (“Playground to Podium”). With a tight deadline and extensive written content the BCSA needed a design that excited and engaged the reader, and logically organized the key message to ensure the athletes’ voices were heard.
In leading a strategic planning session with the client we gained a clear understanding of each element of content and its role in communicating the key message to the final audience.
Framed by the story of a child being taught to ski by his mother at the front of the document all the way through to the mature athlete on the back cover the content reminds the audience not just of the facts related to sport but the emotional connection we make in many stages of our involvement.