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Collateral Materials

CGA BC

It was a pleasure to work with the team at Red Rocket. They asked the right questions to quickly understand our needs and their expertise throughout our recent re-design project was superb. Our new look and related marketing materials are a perfect representation of what we wanted to convey to our members. Their work was creative and fresh, and they were very diligent about managing the process in a way that met our expectations.

—Patrick Schryburt, Communications Manager, CGA-BC
 /  Financial

The Certified General Accountants Association of British Columbia (CGA-BC) required a fresh brand for their members’ Professional Development program. Red Rocket Creative Strategies was hired to develop the new brand and supply templates for materials used to market CGA-BC’s ongoing professional development seminars.
 
Working from the existing CGA brand, we developed a sub-brand for Professional Development. The sub-brand needed to stand on its own while associating with the CGA brand. To accomplish this, we created the new logo with the existing CGA font and supporting arch shape, but reversed the items out of a solid blue background.
 
The templates were built so that the CGA’s in-house graphics staff could generate a variety of materials to keep members informed of upcoming seminars. These included a single-page flyer template, multi-page brochure template and full-page ad template.