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Elements For Life

The program, focused on educating youth, highlights the importance of metals and minerals in our lives today.

 /  Education

Elements for Life is a national awareness program developed by the mining industry launched May 2, 2008. The program, focused on educating youth, highlights the importance of metals and minerals in our lives today. It builds on and reinforces existing educational and industry awareness programs. Red Rocket conceived the program and pitched it to Teck – Canada’s largest mining company. They quickly embraced the program and have become its founding sponsor. Red Rocket developed many different marketing materials for Elements for Life including developing the brand strategy, identity, promotional tools and launching the preliminary website.