Geo. Bezdan Sales (Bezdan Sales) distributes a complete range of ornamental iron, handrail fittings, forgings and other metal products to the fabricating and ironwork trades. A family-owned business that has operated for over 50 years, Bezdan Sales felt their logo no longer reflected the company’s modern line of products and steady growth. Red Rocket Creative Strategies was brought in to refresh the logo and reconnect it with the Bezdan Sales of today.
In our investigations and interviews with management, they emphasized that their customers held a strong connection with the existing logo. So we worked to find a blend of the old and the new.
The biggest difference in Bezdan Sales’ evolving product line was a trend towards smoother lines, steel cables and polished steel. We felt these colours and textures offered a rich palette for design. The resulting new logo uses a sleek, custom font and contemporary blue that reflects the modern, cleaner products. The background shape maintains that connection with the original logo. On the business card backs, crossed silver lines provide movement and an association with the large line of cable railing systems that have become a key part of the Bezdan product mix.