Red Rocket provided recommendations that were appealing and appropriate. Our collateral was well received and we continue to work with Red Rocket on the next phases of renewing our marketing material.
Interex Forest Products, a diversified exporter of lumber and lumber products, needed a brochure for handout at trade shows. The goal of the piece was to provide a concise overview of Interex and help readers understand how the company’s five members worked together to provide a wide range of quality forest products for an international clientele.
Red Rocket Creative Strategies developed a roll-fold, eight-panel brochure with an opening spread that presented a clear picture of the company’s mill locations, corporate structure and member details. An angled die cut on the cover panel revealed the Interex logo and gave the brochure a distinctive look and feel. An attractive locator map and simple structure diagram provided orientation for the five member summaries. The piece included detailed product specs in a crisp table for easy viewing of the basic Interex product mix. Strong imagery rounded out the design theme and reinforced the image of a diverse and integrated company with modern, efficient facilities.
To serve Interex’s Asian markets, the brochure was translated into both Japanese and Mandarin.