For many years, Levon Resources operated quietly as a small junior mining company with gold properties in Nevada and British Columbia. Everything changed in 2009 when the firm acquired the Cordero Property in Mexico. Over the next three years, exploration at Cordero uncovered one of the world’s largest silver resources and vaulted Levon into the ranks of mid-tier exploration companies.
Levon’s identity, website and other materials, however, still reflected that quiet junior miner. It was time for an upgrade. Red Rocket was retained to refresh the Levon brand to set the company apart as a leading silver explorer. We retained the plunging “V” in the logo, a key trademark of its 25-year identity, but we modernized the font, colors and proportions.
The new brand was incorporated into a sweeping revision of Levon’s website and other materials. Messaging, information hierarchies, website useability, graphics and other elements were rebuilt to showcase the world-class size of the new resource, the potential for expansion and management’s long-term strategy in relation to silver and Mexico. In short, Levon’s image and investor information mirrored the company’s new status a mid-tier, world-class company poised for growth.