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Identity Development

Life Simplified

"I, without hesitation, recommend Red Rocket Creative Strategies to anyone from a one-man shop to large corporations for creative and marketing that comes from outside of the box."

— Theresa Sinclair, Life Simplified

Life Simplified is a personal concierge company dedicated to freeing up clients’ time and alleviating stress by helping them get organized and supporting them to stay that way. Red Rocket was responsible for naming as well as branding the company. Discovering their client’s expectations was an integral to solving the name game. Once the interviews were completed we continued the research by confirming if shortlisted names were available web domains. LIFE SIMPLIFIED soon became the obvious choice. The illustrated hand gently placing the final touches on the name made the icon complete.