We felt that a single fang of the pre-historic sabre-toothed tiger would provide the recognition required to make the logo memorable.
Northern Tiger is a new Canadian-based exploration company focused on finding the next big gold-silver-copper mine in the central Yukon.
Red Rocket was tasked with designing the identity for the fabulously named company. The images that are conjured in association with the name are numerous and many are predictable. We pushed the creative solution in another direction. We felt that a single fang of the prehistoric sabre-toothed tiger would provide the recognition required to make the logo memorable. The accompanying stationery package was printed, embossed and clear foil stamped. The result made the image leap from the page.