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Canterbury Packaging

Pacific Western Brewing

The Union Jack ensign was embraced as the product’s primary feature that was supported by a countryside castle in the background.

Canterbury is a smooth, English-style dark beer that needed a label redesign to support slipping sales. The Union Jack ensign was embraced as the product’s primary feature that was supported by a countryside castle in the background. The mechanical requirements of the flag were seamlessly applied to all product components – label, carton, can. The results were warmly embraced by the marketplace.