We didn't want a wholesale change of our identity because we liked it. Red Rocket understood this and put a contemporary spin on a well-established logo. It just flows better now.
From humble beginnings in 1995, PML Professional Mechanical Ltd. quickly grew to become one of BC's leaders in building systems. Their focus on superior customer service has allowed them to handle a wide range of heavy-duty projects; an industry leader, committed to excellence in every area, they have a keen awareness of their customers’ business needs.
PML came to Red Rocket with a need for a brand refresh and website to showcase their expertise and reliability in their field.
Developing the existing logo to create a cleaner more fluid mark, we worked to ensure the logo elements were less broken up and provided a stronger overall mark. Utilizing the flowing curves central to the mark, we developed strong supporting graphics that provide an easily recognizable brand across all media. Creating a fluid, clean typeface for the company name and abbreviation, we supported the strong green palette with an elegant grey font.
We provided PML with a full suite of printed collateral as well as creating vehicle graphics and on-site signage, working with suppliers to ensure the highest quality.