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Website Design & Development

Radius Industrial Works Inc.

WOW! I love it! That is exactly what I had in mind, just better. It has been awesome working with you guys. Thank you very much.

—Bruce Larsen, Owner

Radius Industrial Works is a North Vancouver-based, boutique machine shop providing industrial repair and mechanical services for commercial customers. The company also sells a line of generators and industrial engines. With a growing reputation for exceptional work, and with sales expanding, owner Bruce Larsen came to Red Rocket Creative Strategies for a fresh, new website that reflected the company’s higher profile.

Considering Radius Industrial’s reputation for precise engineering and exacting work with machinery, we began with a theme based on clean, metallic imagery and a precision feel. Strong black and white photos dominated all pages while red type helped various menu items and highlights stand out. We chose to keep all other colour to a minimum, thereby reinforcing the industrial tone.

A clean and simple wireframe maintained the uncluttered look. Because the business is built upon personal service and relationships, a brief history and profile of the company was established as a key feature. This page included Bruce Larsen’s personal path to establishing and building the business.

The result was a website that gave users confidence in the company’s skills and products while maintaining the personal tone that helps the business grow.