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Stratford Hall, an independent coeducational school located in Vancouver, needed to refresh its logo and brand, primarily to make it more contemporary and to better reflect the school’s long-standing goal to be a global leader in the International Baccalaureate community—an ideal that Stratford Hall had long held sacred. Red Rocket Creative Strategies was hired to tie these and other concepts together, apply the new identity to a number of marketing and identity elements and create a Graphic Standards Manual to ensure staff and creative consultants used the new brand consistently and correctly.
Stratford Hall offers a complete International Baccalaureate (IB) experience from Kindergarten through Grade 12. The school emphasizes multilingual ability with a global perspective, and its IB diploma is recognized by universities worldwide. Stratford Hall wanted the significance of these offerings to come through in a bolder and more substantial identity, and also resonate with children of any school age. Following our investigations with management, our creative team went to work.
The client was not looking for a wholesale change, but rather an update in order to retain the brand equity the existing logo had established. The previous logo included two symbolic icons: the school’s crest and a book as well as the letters S and H. Red Rocket stylistically updated these elements creating a cleaner, more confident look.
To make the logo bolder and more substantial, we updated the colours with a brighter, more contemporary palette than used originally. The new colours represent four elements that underpin Stratford Hall’s work and values:
Blue = wisdom
Red = courage
Teal = protection
Yellow = intelligence
We added weight to the overall look of the logo by reversing the icons and letters out of four independently- coloured squares which formed a window. The four-squared window signified a number of ideas, including an invitation to look inside as well as a source of light and fresh air.
With the application of a contemporary wordmark, the final product helped Stratford Hall position itself in a more professional, credible appearance ---- while still retaining the approachability and playfulness needed to reflect that, in the end, the school is for the children.