The Red Rocket team supported me in guiding the community stakeholders through the branding process in a tangible and practical manner.
Tourism Richmond engaged Red Rocket to develop and refresh their brand, utilizing an existing logo and colour palette.
Creating an energetic, dynamic wave graphic that reflects the Tourism Richmond logo we built a creative and cohesive look and feel for all of the collateral.
Providing each arm of the organization with their own colour from the palette, the brand identity allows development of letterheads, business cards and presentation items that follow a strong consistent creative structure.
Red Rocket produced a detailed graphic standards manual that provides Tourism Richmond with the tools to continually build on a distinctive and powerful brand identity.